Introduction Size of Market As of 2009, the size of the Asian-Pacific skin care market accounting for over 39% of the global market (Datamonitor 2009). Market Share L‟Oreal, which distributes Shu Uemura under its luxury products division, holds 15.4% of … Continue reading
There is a quite interesting old post about the endorser of “Chicken of the sea”. This is a funny story about Jessica Simpson.
Like perfumes and fashion lines, reality shows are now another part of the modern celebrity package. But the idea of having cameras inside celebrities’ homes was a relatively new concept in 2003, when MTV debuted Newlyweds: Nick and Jessica, a reality series about Nick Lachey and Jessica Simpson. The show offered a candid look at the all-American couple as they navigated their first year of marriage and boosted Simpson’s popularity — and record sales. By now, the world knows Simpson’s no dumb blonde. But in the debut episode of the reality series, viewers had good reason to doubt. While eating a can of tuna fish, Simpson turned to now ex-husband Lachey and asked, “Is this chicken, what I have, or is this fish? I know it’s tuna, but it says ‘Chicken … by the Sea.’” A dumbfounded Lachey could only laugh.
This is a special example of celebrith endorsement, which come from a funny mistake. apparently someone at Chicken Of The Sea finally realized they had an opportunity on their hands and invited Simpson to visit the company headquarters. “We wanted to bring her down and make sure she understood the difference, and told her the story of how the brand name originated,” said Chicken of the Sea senior vice president of marketing Don George, also adding that he would love to talk with Simpson about becoming a company spokeswoman.
JS has been criticized for her smarts by some of netizens. However, it is kind of “stupid” make her rich and impressive, that is totally what advertising merchandise’s want.
HuangZhen 