TOPSHOP is one of most popular high street brand among the world which started its life way back in 1964. Since those humble beginnings in the basement of a department store TOPSHOP has grown up and now have over 300 stores in the UK alone. It ship to more than 100 countries and our eclectic British style is known all over the world.
Topshop is THE fashion destination on the British high street. Selling an average of 30 pairs of knickers a minute, 6,000 pairs of jeans a day and 35,000 pairs of shoes every week, it’s an unrivalled, iconic brand. Blending cutting edge style with purse-friendly prices, Topshop attracts women from their teens to the 40s searching for a weekly fashion fix.
Topshop was established in 1964 within a Sheffield department store called Peter Robinson, however, a year later, the same store allocated Topshop space in the basement of its Oxford Circus store in London. In 1974, Topshop was taken out of Peter Robinson and set up as a standalone retailer.
When Jane Shepherdson became Brand Director in 1999 her vision was to establish the brand as a fashion authority. Since then, Topshop has gone onto become one of fashion’s major success stories with over 309 fashion stores nationwide, including the world’s largest fashion store at Oxford Circus, which attracts over 200,000 shoppers each week!
In September 2005 Topshop showed its in-house design collection Unique (created in 2001) as part of the official London Fashion Week schedule and subsequently forged exclusive partnerships with international boutiques ’Opening Ceremony’ in New York, ’Colette’ in Paris and Tokyo’s ’10 Corso Como Comme des Garcons’. During summer 2006 ’Barneys’ in the US began retailing Topshop’s best selling Baxter jean in its flagship stores. Plans to expand internationally are also underway with stores in Moscow and St. Petersburg due to open in 2008.
Due to the ‘Fast and Fickle’ management of TOPSHOP, it also can be seen in their fashion ADS. How to make a appropriate fashion AD, moreover, be care about the time consumption at the same time which is a challenge facing on the fashion merchandisers nowadays. I have collecting some relevant fashion ADS about TOPSHOP commercial, I had found that, they are good at transform a simple fashion AD as a booklet which just in the way of video. It is quiet brilliant means to ensure the visual effect while whole details about this season collection can be totally presents(The overlong or too colorful ADS can be a trouble to audience). Because TOPSHOP knows that all they need to do is show all the most basic information to every customers, includes the season style, shape and fabric, make-up looks, even they published some tutorial for dress collocation and cosmetics using guide, all of those are make sure presents the maximize using value on buyer’s. In my opinion, there is no basic and classics collections in TOPSHOP, because they employs many designers whose in different individual fashion style for every season, there have different theme in every single season, that is what they have shows in ADS above which used the way of animation and colorful visual effect.