I keep moving on field of brand advertising at semester 2, and I will pay more attention into vintage brand or brand launched certain vintage collection.
This days, I analysed brand window display and store display. I found they give me a sense of real feeling and directly visual sense. The window display and store display will change by different season, collections or particular events. Window display is a way to advertise one brand, it shows the key elements of this season collection, tell a story or sketch a brand feature for every citizen. I strongly believe that window display and store display play a vital role in brand social communication and merchandise advertise.
Those pictures blow are taken by me in Christmas holiday in London 2013. Those are some luxury brands located around by Bond Street.
Ted Baker golden tone window display.
Victoria secret window display, there has a specific background was printed in a photo frame side by the item.
Jagermeister window display with forest and fairy tales atmosphere.
Ralph Lauren flagship shop window display which gives me a sense of vintage and luxury.
On the other hand, those picture of window display and store display below are taken by me in London as well around Kennington high street and Piccadilly circle.
H&M 2014 Spring vintage collection new arrival. The store display with big annular light set and different pose mannequin.
Outside the Selfridges. Selfridges set their window display as a fancy productions museum.
Store display of Traffie People, which is a vintage cloth shop in London. The old car, paper tag, luggage case，coppery light and vintage wall paper decoration.
This is image sources of American Apparel window display in America which I found on website. This brand always keeps some vintage elements on their visual sense.
However, some merchandiser even hire real people for their window display to attract more attention.
In the store display nowadays, the big LED screen or computer (pad) have been more and more popular.
This is All Saints store display in London, wooden furniture, vintage mirror, and be modified computer, customers can find item details self by this computer.
Mango store, big LED screen