Inside Chanel

For the first time…Chapter 1: the legend of N°5. Journey back in time through the Chanel archives into the heart of this magical perfume, beginning with the revolutionary moment of its creation.

Chapter 5 in the series ‘Inside Chanel‘ tells the story of Gabrielle ‘Coco’ Chanel – the woman behind the legend. Gabrielle Chanel was a young orphan from very humble beginnings, that as we would later discover, had such a profound impact on her design aesthetic and sensibilities. As her style and skills as a designer and seamstress developed in later years, and with the help and support of the love of her life Boy Capel, she would be reinvented to become Coco Chanel. Coco would go on to transform the female silhouette and in doing so “launched a new century of fashion”.

”This breathtaking motion graphics piece from Chanel is great inspiration for our own brand movies. Elegant story-telling with an ultra-contemporary approach. Check out Chanel’s YouTube channel for more – they appear to be multiple advertisements that are released in different segments, such a lovely way of unravelling stories about a brand’s heritage.” – See more at:

Comprehension:

This is a kind of advertising which is fashion brand combine with animation design, from Chanel of YouTube, published on Oct. 5. 2012.

What make it different with others? I think not only it is combined Hand-drawing Colorful Animation base on the Black & White silent film, but also there has its streakiness and logical story line and chapter inside. However, it is not that boring as normal black & white documentary. Plus, another highlight of the unique offscreen voice, it is hard to find a similar one in other Short Film ADS.

Meanwhile, because of the Hand-drawing  Colorful Animation and colorful bibliography, the audience also can see what the story taking about clearly, even though they can’t hear it totally.

I wanna say, we can’t just define this kind of AD as promotion AD, it should be regarded as a treasure within brand history progress instead, it suit for display in the museum of related projects or publish with the some related journals.

这是一个时尚和动画结合的广告案例,出自香奈儿公司,出版于2012年10月5日

它的特别之处在于,它不仅仅在黑白默片的基础上结合手绘彩色动画,而且它有自己独特的故事线和章节,有条理有逻辑,却又不象普通黑白记录默片那样枯燥无聊,风格独特的画外配音也是这个广告的一个亮点,这是在微电影广告里很少见的。

另外,广告作者结合真实纪录片影像和手绘动画,把观众的注意力吸引到关键的部分,加上醒目的文字注释,即使没有认真听清楚广告的内容,也可以很清晰的看到广告所想要表达的主要思想。

我想说的是,这类广告已经不能把它仅仅分类为宣传广告,它更应该分类为品牌文明进步历史中珍贵的纪录片,它适合播放于相关专题的博物馆或者连同相关书籍被出版发行。

Advertisements

One thought on “Inside Chanel

  1. Keep up this analysis, also consider noting the key communication elements somewhere so you can access quickly for reference in the future. You may want to tag your posts, see me if you are unsure.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s