For the first time…Chapter 1: the legend of N°5. Journey back in time through the Chanel archives into the heart of this magical perfume, beginning with the revolutionary moment of its creation.
Chapter 5 in the series ‘Inside Chanel‘ tells the story of Gabrielle ‘Coco’ Chanel – the woman behind the legend. Gabrielle Chanel was a young orphan from very humble beginnings, that as we would later discover, had such a profound impact on her design aesthetic and sensibilities. As her style and skills as a designer and seamstress developed in later years, and with the help and support of the love of her life Boy Capel, she would be reinvented to become Coco Chanel. Coco would go on to transform the female silhouette and in doing so “launched a new century of fashion”.
”This breathtaking motion graphics piece from Chanel is great inspiration for our own brand movies. Elegant story-telling with an ultra-contemporary approach. Check out Chanel’s YouTube channel for more – they appear to be multiple advertisements that are released in different segments, such a lovely way of unravelling stories about a brand’s heritage.” – See more at:
This is a kind of advertising which is fashion brand combine with animation design, from Chanel of YouTube, published on Oct. 5. 2012.
What make it different with others? I think not only it is combined Hand-drawing Colorful Animation base on the Black & White silent film, but also there has its streakiness and logical story line and chapter inside. However, it is not that boring as normal black & white documentary. Plus, another highlight of the unique offscreen voice, it is hard to find a similar one in other Short Film ADS.
Meanwhile, because of the Hand-drawing Colorful Animation and colorful bibliography, the audience also can see what the story taking about clearly, even though they can’t hear it totally.
I wanna say, we can’t just define this kind of AD as promotion AD, it should be regarded as a treasure within brand history progress instead, it suit for display in the museum of related projects or publish with the some related journals.